?‍? “I Am Witness”

Main Stage

Last year the Ad Council and Goodby Silverstein & Partners launched a groundbreaking new effort to empower teens to speak up when they see bullying through the launch of a custom eye emoji. Reaching enormous success, with over 1.2 billion impressions and—most importantly—more teens saying they know what to do when they see bullying happening. One year later, we’ll explore a case study of the extraordinary campaign and unveil recent activations.

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