Petra Theman
Director of Public Diplomacy, Ministry for Foreign Affairs of Finland
My Sessions
?? Finland: How One Country Discovered a Killer PR Campaign
Main StageWith emoji becoming a powerful force for visual communication, last year Finland became the first country in the world to develop a national set of emoji. Which is probably why they’re ranked one of the happiest countries in the world. Go behind the scenes on the country’s most successful PR campaign ever.
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