Petra Theman

Director of Public Diplomacy, Ministry for Foreign Affairs of Finland

My Sessions

๐Ÿ‡ซ๐Ÿ‡ฎ Finland: How One Country Discovered a Killer PR Campaign

Main Stage

With emoji becoming a powerful force for visual communication, last year Finland became the first country in the world to develop a national set of emoji. Which is probably why theyโ€™re ranked one of the happiest countries in the world. Go behind the scenes on the countryโ€™s most successful PR campaign ever.